百度
实习Marketing Intern（J101251）
香港特别行政区 · 实习 · 不限
长期有效
任职要求
- -Current student or recent graduate in Marketing, Business, Communications, or related fields
- -Previous experience or internship in B2B companies and marketing roles is strongly preferred
- -Excellent communication and organizational skills
- -Basic project management capabilities and ability to multitask
- -Proficiency in Microsoft Office; familiarity with social media platforms is a plus
- -English as a working language: fluent in both verbal and written business communication
岗位描述
【岗位职责】
-Brand Strategy & Research: Conduct deep-dive market, competitor, and consumer research. You will identify industry trends and cultural shifts to help shape our long-term brand positioning and campaign messaging
-Event Planning & Analytical Support: Research potential event concepts, venues, and high-impact partnerships. You will look at historical event data and audience demographics to ensure our event strategy aligns with business goals
-Data-Driven Reporting: Own the collection and synthesis of marketing data. You won't just pull the numbers; you will help translate them into actionable insights and polished recap decks for leadership
-Cross-Functional Coordination: You will project-manage internal workflows, ensuring assets are delivered on time and brand guidelines are maintained
-Event Logistics Execution: Provide end-to-end operational support for our physical and digital events. From vendor negotiation to on-site coordination and post-event analysis
【任职要求】
-Current student or recent graduate in Marketing, Business, Communications, or related fields
-Previous experience or internship in B2B companies and marketing roles is strongly preferred
-Excellent communication and organizational skills
-Basic project management capabilities and ability to multitask
-Proficiency in Microsoft Office; familiarity with social media platforms is a plus
-English as a working language: fluent in both verbal and written business communication
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请用 SPIN 销售法分析一次你的成功销售经历
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1. Situation：客户背景和现状 2. Problem：发现客户的痛点/未被满足的需求 3. Implication：不解决这个问题的后果（放大痛点） 4. Need-Payoff：你的方案带来的价值 5. 关键：SPIN 的核心是让客户自己说出「我需要这个」
客户说「你们太贵了」，你怎么应对
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1. 不直接降价——先理解「贵」是跟谁比 2. 挖掘真实顾虑：是对价格敏感，还是没看到价值 3. 算 ROI：你的方案能帮客户省多少钱/多赚多少钱 4. 差异化：为什么你的产品值这个价 5. 备选：如果预算有限，可以谈范围缩减（少买一点不是降价）
你做过的最有挑战的销售/商务谈判是什么
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1. 背景：客户是谁、卖什么、金额/规模 2. 挑战：为什么难（竞争对手/内部阻力/预算约束） 3. 策略：你怎么破局 4. 结果：签没签成，学到了什么
如何开拓一个你完全陌生的行业客户
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1. 行业研究：产业链、主要玩家、核心痛点 2. 找到决策链：谁是 key person（不是只有采购） 3. 找到切入点：从一个小需求/小订单建立信任 4. 借力：行业会议/协会/已有客户转介绍 5. 耐心：陌生行业的前三个月就是交学费
连续被三个客户拒绝后，你怎么调整心态和策略
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1. 心态：被拒绝是销售的一部分，不是否定你这个人 2. 复盘：三个客户被拒的原因有没有共性 3. 调整：如果是话术问题→改进；如果是目标客户不对→重选 ICP 4. 短期行动：找一个小单快速成交恢复信心
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