电商运营专员-广告投放-local

电商广告投放专员

负责TikTok/Shopee等电商平台的小米官方旗舰店的广告投放，根据店铺产品、直播节奏、营销果冻、完成计划搭建、人群定向、素材投放、出价设置等全流程投放工作，覆盖直播引流、短视频带货、单品转化等投放场景，并实时监控并调整广告投放数据，包括曝光、点击、转化率、ROI等核心指标，及时关停低效计划，放量优质计划，规避流量异常、成本飙升、跑量缓慢等情况，保障店铺销售 Responsible for running paid advertising for the official Xiaomi flagship store on TikTok, Shopee, and other e-commerce platforms. Based on store products, live-stream cadence, and marketing plans, complete the full process of campaign setup, audience targeting, creative deployment, and bidding. Cover traffic acquisition for live streams, short-video sales, and single-product conversion scenarios. Monitor and optimize ad performance in real time, including impressions, clicks, conversion rate, ROI, and other key metrics; promptly pause underperforming campaigns, scale up high-performing ones, and avoid issues such as traffic anomalies, rising costs, and slow delivery to ensure store sales performance.